How to Apply Body Lotion Like You Mean It

Apply lotion to damp skin in upward strokes, focusing on dry zones like elbows and knees.

Most people apply body lotion like they're buttering toast—randomly and hoping for the best. Treat your skin like the system it is.

1. Time it right. Apply within three minutes of showering while your skin is still slightly damp. This traps moisture and makes the lotion work harder for you.
2. Map your dry zones. Hit elbows, knees, heels, and shins first—these spots need extra attention. Use more product here than anywhere else.
3. Work in sections. Start from your feet and move upward in long, smooth strokes. This prevents missing spots and ensures even coverage without waste.
4. Let it absorb properly. Wait two minutes before getting dressed. Rushing this step means sticky clothes and uneven absorption.