A Guide to the Baking Technique

Baking is a technique designed to lock liquid foundation and concealer into place using a generous layer of loose translucent powder. By allowing the powder to sit undisturbed, the moisture from your base products evaporates, leaving behind a smooth, set finish that resists movement throughout the day.

This method relies on the physics of heat and saturation to create a physical barrier on the skin. It is primarily used to prevent creasing in high-movement areas, such as the under-eye region, and to sharpen the contours of the face.

1. Prepare the base. Apply your liquid foundation and concealer as usual. Ensure the product is blended completely with a damp sponge or brush. Remove any excess product that has already settled into fine lines before applying powder.
2. Apply the powder. Load a powder puff or a dense wedge sponge with a generous amount of translucent loose powder. Press the powder firmly into the skin in the target areas, typically the under-eye or the jawline. Do not rub the powder; the goal is to create a visible, opaque layer.
3. Wait for the process. Leave the powder layer untouched for five to ten minutes. During this time, your body heat will set the makeup beneath the powder. Avoid smiling or making expressive facial movements while the layer is sitting to prevent premature creasing.
4. Remove the excess. Use a clean, soft-bristled fluffy brush to sweep away the excess powder. Start from the center of the face and move outwards. Ensure no visible white cast remains on the skin.
5. Final blend. Lightly buff the set areas with a clean brush to ensure a seamless transition between the powdered zones and the rest of the face. The skin should feel dry to the touch without looking overly matte or textured.

Baking turns the skin into a set canvas by removing moisture where it is not needed.