Choosing Between Cream and Powder Highlighters

Highlighter functions as an optical tool to draw light to specific facial planes. The efficacy of the product relies on its interaction with the texture and moisture content of your base layer.

Cream and powder formulas serve distinct purposes regarding longevity and the degree of diffusion. Selecting the correct texture prevents pigment clumping and ensures a cohesive finish.

This guide identifies the mechanics of each formula to help you calibrate your application.

Assess the base layer. Before applying highlighter, confirm your base product is fully set. If you are wearing a liquid foundation or tint, cream highlighter must be applied before any setting powder. Powders applied over liquids cause uneven pigment distribution. If your skin is dry, cream formulas provide a more natural, skin-like adherence.
Apply cream formulas. Use a tapping motion rather than a dragging motion to apply cream highlighter. Start at the highest point of the cheekbone and work toward the temple. Because cream formulas contain oils or waxes, they merge with the skin to create a diffused, wet-look finish. Avoid layering cream over heavy powder, as this creates a muddy appearance.
Apply powder formulas. Powder highlighter is designed for application over set makeup. Using a soft, fan-shaped or tapered brush, load a small amount of product and tap off the excess to prevent fallout. Apply in a light sweeping motion over the high points of the face. Powders provide a higher degree of pigment concentration and precision.
Final diffusion. Regardless of the format chosen, use a clean, dry fluffy brush to buff the edges of the highlight into the surrounding skin. This eliminates harsh lines of demarcation. Ensure the shimmer particles are distributed evenly to prevent a localized patch of color. Check your reflection in natural light to ensure the placement serves your features.

The success of your highlight is determined by the order of operations, not the price of the product.