A Guide to Under-Eye Baking

Baking refers to the technique of applying a generous layer of loose setting powder over concealer to lock it in place. By allowing the powder to sit for several minutes, the body heat encourages the concealer to settle into a smooth, crease-resistant layer. The result is a matte, long-wearing finish that resists movement throughout the day.

This method is particularly effective for those seeking to minimize the appearance of fine lines by creating a uniform texture. It requires precision and the correct ratio of product to ensure the final result appears skin-like rather than heavy.

1. Apply your concealer. Dot your chosen concealer sparingly beneath the eye area. Use your ring finger or a damp sponge to pat the product into the skin until fully blended. Do not use an excessive amount, as this will lead to creasing regardless of the powder used.
2. Load your applicator. Pour a small amount of loose translucent powder into the lid of the container. Use a dry, dense makeup sponge to pick up a significant amount of powder. The sponge should be fully coated with a visible layer of white or translucent dust.
3. Press and wait. Press the powder-laden sponge firmly onto the skin beneath your eye. You should create a visible, opaque layer that covers the entire under-eye area. Once applied, allow it to sit undisturbed for five minutes while you proceed with other steps of your makeup routine.
4. Remove the excess. Take a clean, soft, and fluffy powder brush. Gently sweep away the remaining loose powder from the under-eye area using light, outward strokes. Continue sweeping until no visible powder remains on the surface of the skin.

The objective is to lock the concealer in place without compromising the natural texture of the skin.