// Skin · By Age · Forties — L3 data // Visual skeleton must match the Oily prototype exactly. Vary copy, never layout. const OILY = { type: "Skin in your forties", parent: { title: "By Age", href: "/en/skin/by-age/" }, grandparent: { title: "Skin", href: "/en/skin/" }, totalCount: 152, hero: "https://images.unsplash.com/photo-1595956553066-fe24a8c33395?w=1800&q=80&auto=format&fit=crop", heroAlt: "Editorial portrait — woman in her forties, soft natural light", h1: "Skin in your forties.", deck: "The decade where less is literally true. Fewer products, used more deliberately. Lipid replacement, not just hydration.", intro: "The forties decade is the one where consistency starts paying back. Dryness changes the conversation — it's no longer about hydration alone, it's about lipids. Cellular turnover slows to roughly 40–45 days. Hormonal shifts arrive with their own skin register, acknowledged but not pathologised. The cliché 'less is more' becomes literally true. Fewer products, used more deliberately, with richer textures where the skin now needs them. Below is everything we've published on the subject.", byline: "Edited by Nelly · Beauty & Style Director", meta: { count: 152, updated: "Updated 28 April 2026", reading: "Avg. 5 min per piece" }, }; // By-age sibling rail — 5 slugs under /en/skin/by-age/ const TYPE_SIBLINGS = [ { id: "twenties", title: "Twenties", n: "01", href: "/en/skin/by-age/twenties/" }, { id: "thirties", title: "Thirties", n: "02", href: "/en/skin/by-age/thirties/" }, { id: "forties", title: "Forties", n: "03", cur: true, href: "/en/skin/by-age/forties/" }, { id: "fifties", title: "Fifties", n: "04", href: "/en/skin/by-age/fifties/" }, { id: "sixties-and-beyond", title: "Sixties & Beyond", n: "05", href: "/en/skin/by-age/sixties-and-beyond/" }, ]; const QUICK_FACTS = { defn: { h: "What's actually shifting in your forties", body: "Cellular turnover slows to around 40–45 days. Sebum production drops further — dryness that wasn't previously an issue becomes the dominant texture complaint. Lipid levels in the skin's outer layer decline, which changes how moisture is held rather than just applied. Hormonal shifts, particularly perimenopause, register in the skin as increased sensitivity, dryness, and occasional breakouts. None of this is dysfunction. It's a constitution shift.", }, myths: [ { m: "You need more products as you get older.", t: "You often need fewer, but richer ones. Two products that do their jobs well outperform ten that overlap. The forties is when editing matters more than adding." }, { m: "Hormonal skin changes are just about dryness.", t: "Hormonal shifts in the forties can also increase sensitivity and trigger congestion. The skin behaves more like a shifting system. Adjust when it shifts; don't over-correct." }, { m: "Retinol at this stage needs to be strong.", t: "Tolerance and consistency matter more than concentration. A moderate retinol used consistently outperforms a high-strength one abandoned after irritation." }, ], }; const BEGINNER_PATH = { h: "Start here, if the forties shift caught you off guard.", deck: "Five pieces, in order. Around twenty-five minutes of reading. Enough to understand the decade and reset your routine.", steps: [ { n: "01", t: "What actually changes in your forties skin", time: "4 min", note: "Turnover, lipids, hormonal shifts. The honest account." }, { n: "02", t: "Lipid replacement vs hydration — why the difference matters", time: "5 min", note: "Ceramides, fatty acids, plant oils. What fills the gap." }, { n: "03", t: "Retinol in your forties — the moderate approach", time: "5 min", note: "Consistent use of a mid-strength formula beats chasing higher concentrations." }, { n: "04", t: "Hormonal shifts and skin — what to expect", time: "5 min", note: "Perimenopause, sensitivity, congestion. Acknowledged without pathologised." }, { n: "05", t: "Editing your routine — what to remove", time: "4 min", note: "The forties are when fewer, better products become the right answer." }, ], }; const TRENDING = [ { rank: "01", t: "Lipid replacement in your forties — ceramides, fatty acids, and why it matters", time: "5 min", auth: "Nelly", date: "Apr 27", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=1100&q=80&auto=format&fit=crop", reads: "16,540" }, { rank: "02", t: "The forties and hormonal skin — what shifts and how to respond", time: "5 min", auth: "Iris", date: "Apr 23", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=1100&q=80&auto=format&fit=crop", reads: "13,208" }, { rank: "03", t: "Retinol in your forties — moderate, consistent, non-dramatic", time: "5 min", auth: "Nelly", date: "Apr 18", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=1100&q=80&auto=format&fit=crop", reads: "10,874" }, { rank: "04", t: "Why less actually means less in your forties", time: "3 min", auth: "Nelly", date: "Apr 12", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=1100&q=80&auto=format&fit=crop", reads: "9,103" }, { rank: "05", t: "Skin texture in your forties — why it feels different", time: "4 min", auth: "Iris", date: "Apr 06", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=1100&q=80&auto=format&fit=crop", reads: "8,215" }, ]; const FORMAT_GUIDE = { h: "Routine emphasis · By use case", deck: "Six approaches for the forties decade. The emphasis shifts from adding to curating.", formats: [ { name: "Lipid-rich PM", when: "Every night, primary moisture step", avoid: "Lightweight gel as your only PM moisture", note: "A cream with ceramides and fatty acids, not just humectants. The barrier runs on lipids now.", verdict: "Essential" }, { name: "Retinol PM (moderate)", when: "3–5 nights a week, tolerated", avoid: "With AHA, high-frequency at first", note: "0.1–0.3%. Consistency and mild over potency and interruption.", verdict: "Core active" }, { name: "Hydration-rich AM", when: "Every morning, especially after retinol nights", avoid: "Skipping moisture to cut time", note: "A serum-plus-cream combination. The retinol-morning repair window.", verdict: "Daily anchor" }, { name: "Sensitivity protocol", when: "Hormonal shifts, weather changes, breakouts", avoid: "Actives during sensitivity windows", note: "Pause retinol for a week. Barrier-rich only. Resume when calm.", verdict: "Responsive" }, { name: "Sunday edit", when: "Weekly assessment — what's actually needed", avoid: "Adding products that duplicate", note: "The forties discipline: one product removed is worth two added.", verdict: "Edit ritual" }, { name: "Travel routine", when: "Any trip, climate or water change", avoid: "New actives in new climates", note: "Richer than your city routine. The cabin and the hotel room are drier than you expect.", verdict: "Slightly richer" }, ], }; const HOWTOS = [ { t: "Lipid replacement — ceramides, fatty acids, and why it matters", time: 5, tech: "Moisturising", auth: "Nelly", date: "Apr 27", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: true }, { t: "The forties and hormonal skin — what shifts and how to respond", time: 5, tech: "Essay", auth: "Iris", date: "Apr 23", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true }, { t: "Retinol in your forties — moderate, consistent, non-dramatic", time: 5, tech: "Serums", auth: "Nelly", date: "Apr 18", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: true }, { t: "Why less actually means less in your forties", time: 3, tech: "Essay", auth: "Nelly", date: "Apr 12", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true }, { t: "Skin texture in your forties — why it feels different", time: 4, tech: "Essay", auth: "Iris", date: "Apr 06", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true }, { t: "Choosing a cream — when lighter stops being enough", time: 4, tech: "Moisturising", auth: "Nelly", date: "Mar 31", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=900&q=80&auto=format&fit=crop", kick: "Format", pick: false }, { t: "SPF in your forties — the same standard, higher stakes", time: 4, tech: "SPF", auth: "Nelly", date: "Mar 25", img: "https://images.unsplash.com/photo-1556228720-195a672e8a03?w=900&q=80&auto=format&fit=crop", kick: "SPF", pick: false }, { t: "Perimenopause and the skin — a plain-English guide", time: 6, tech: "Essay", auth: "Iris", date: "Mar 19", img: "https://images.unsplash.com/photo-1595956553066-fe24a8c33395?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Peptides at 45 — what the research actually supports", time: 6, tech: "Serums", auth: "Iris", date: "Mar 13", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "Retinol irritation — how to keep using it without disruption", time: 5, tech: "Serums", auth: "Nelly", date: "Mar 07", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: false }, { t: "Plant oils for mature-leaning skin — the case for", time: 5, tech: "Moisturising", auth: "Iris", date: "Mar 01", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "How often to exfoliate in your forties", time: 4, tech: "Cleansing", auth: "Nelly", date: "Feb 23", img: "https://images.unsplash.com/photo-1570194065650-d99fb4bedf0a?w=900&q=80&auto=format&fit=crop", kick: "Cleansing", pick: false }, { t: "The forties AM routine — in full", time: 4, tech: "Routine", auth: "Nelly", date: "Feb 17", img: "https://images.unsplash.com/photo-1583416750470-965b2707b355?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "The forties PM routine — in full", time: 5, tech: "Routine", auth: "Nelly", date: "Feb 11", img: "https://images.unsplash.com/photo-1556228852-80b6e5eeff06?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "Vitamin C in your forties — still the one", time: 4, tech: "Serums", auth: "Nelly", date: "Feb 05", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "How to cleanse when skin is drier", time: 3, tech: "Cleansing", auth: "Nelly", date: "Jan 29", img: "https://images.unsplash.com/photo-1607006344380-b6775a0824a4?w=900&q=80&auto=format&fit=crop", kick: "Cleansing", pick: false }, { t: "Skin in perimenopause — routines that account for the shift", time: 6, tech: "Routine", auth: "Iris", date: "Jan 23", img: "https://images.unsplash.com/photo-1595956553066-fe24a8c33395?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "The barrier in your forties — why it's the priority", time: 5, tech: "Essay", auth: "Nelly", date: "Jan 17", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Reapplying SPF over makeup — the forties-friendly methods", time: 4, tech: "SPF", auth: "Nelly", date: "Jan 11", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "SPF", pick: false }, { t: "Layering oils and creams — the sequence that works", time: 4, tech: "Layering", auth: "Iris", date: "Jan 05", img: "https://images.unsplash.com/photo-1620916566398-39f1143ab7be?w=900&q=80&auto=format&fit=crop", kick: "Layering", pick: false }, { t: "What 'dewy finish' means at 45 and how to get it", time: 3, tech: "Essay", auth: "Nelly", date: "Dec 29", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Why sensitivity increases in the forties — and what helps", time: 5, tech: "Essay", auth: "Iris", date: "Dec 22", img: "https://images.unsplash.com/photo-1607006344380-b6775a0824a4?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Overnight masks in your forties — when they earn their place", time: 4, tech: "Moisturising", auth: "Nelly", date: "Dec 16", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false }, { t: "Editing your routine — what to remove in your forties", time: 4, tech: "Routine", auth: "Nelly", date: "Dec 08", img: "https://images.unsplash.com/photo-1583416750470-965b2707b355?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, ]; const TECH_FILTERS = ["All", "Cleansing", "Moisturising", "Serums", "Layering", "SPF", "Routine", "Essay", "Troubleshoot"]; // Crosslinks to other by-age decades — 4 (everything except current) const TYPE_CROSSLINKS = [ { id: "twenties", title: "Skin in your twenties", deck: "Less is the work. Sun is the actual story.", count: 143, href: "/en/skin/by-age/twenties/" }, { id: "thirties", title: "Skin in your thirties", deck: "The quiet drift. Recalibrate, don't panic.", count: 167, href: "/en/skin/by-age/thirties/" }, { id: "fifties", title: "Skin in your fifties", deck: "Barrier-first. The retinaldehyde question.", count: 128, href: "/en/skin/by-age/fifties/" }, { id: "sixties-and-beyond", title: "Skin in your sixties and beyond", deck: "The routine you've earned. Slow and deliberate.", count: 112, href: "/en/skin/by-age/sixties-and-beyond/" }, ]; Object.assign(window, { OILY, TYPE_SIBLINGS, QUICK_FACTS, BEGINNER_PATH, TRENDING, FORMAT_GUIDE, HOWTOS, TECH_FILTERS, TYPE_CROSSLINKS, });