// Skin · By Age · Thirties — L3 data // Visual skeleton must match the Oily prototype exactly. Vary copy, never layout. const OILY = { type: "Skin in your thirties", parent: { title: "By Age", href: "/en/skin/by-age/" }, grandparent: { title: "Skin", href: "/en/skin/" }, totalCount: 167, hero: "https://images.unsplash.com/photo-1531746020798-e6953c6e8e04?w=1800&q=80&auto=format&fit=crop", heroAlt: "Editorial portrait — woman in her thirties, soft natural light", h1: "How to read your thirties skin.", deck: "The quiet drift. The routine that worked stops feeling right. Recalibrate hydration, introduce vitamin C and retinol with intention.", intro: "The thirties shift is real and quiet. The routine that worked in your twenties stops feeling right somewhere around 32. Hydration changes meaning — it's not a product anymore, it's a system. Vitamin C and retinol arrive with intention, not panic. Cellular turnover begins to slow. The decade where consistency starts compounding. Below is everything we've published on the subject — what to change, what to keep, what to introduce.", byline: "Edited by Nelly · Beauty & Style Director", meta: { count: 167, updated: "Updated 28 April 2026", reading: "Avg. 4 min per piece" }, }; // By-age sibling rail — 5 slugs under /en/skin/by-age/ const TYPE_SIBLINGS = [ { id: "twenties", title: "Twenties", n: "01", href: "/en/skin/by-age/twenties/" }, { id: "thirties", title: "Thirties", n: "02", cur: true, href: "/en/skin/by-age/thirties/" }, { id: "forties", title: "Forties", n: "03", href: "/en/skin/by-age/forties/" }, { id: "fifties", title: "Fifties", n: "04", href: "/en/skin/by-age/fifties/" }, { id: "sixties-and-beyond", title: "Sixties & Beyond", n: "05", href: "/en/skin/by-age/sixties-and-beyond/" }, ]; const QUICK_FACTS = { defn: { h: "What's actually shifting in your thirties", body: "Collagen production begins a slow, steady decline — roughly 1% per year after 25. Cellular turnover slows from ~28 days to ~35. Sebum production eases slightly. Hydration retention becomes less effortless. The changes are not dramatic but they are cumulative. The thirties is the decade where the right habits start to pay back, and the wrong ones start to show.", }, myths: [ { m: "Your thirties skin needs a completely new routine.", t: "The foundation stays the same. What changes is the emphasis: more hydration, more barrier, the introduction of one or two actives. It's a recalibration, not a rebuild." }, { m: "Retinol is urgent in your thirties.", t: "Retinol is valuable, but the urgency is manufactured. Start when you're ready to be consistent. Starting then abandoning is worse than waiting." }, { m: "Expensive moisturisers make more difference at this age.", t: "Ceramides, fatty acids, and humectants are the ingredients that matter. They exist at every price point. The formulation matters; the price tag doesn't." }, ], }; const BEGINNER_PATH = { h: "Start here, if your routine needs recalibrating.", deck: "Five pieces, in order. Around twenty-two minutes of reading. Enough to understand what's changed and what to do about it.", steps: [ { n: "01", t: "Understanding the thirties shift — what's actually different", time: "4 min", note: "Collagen, turnover, hydration. The honest account of what changes." }, { n: "02", t: "Hydration in your thirties — why the old products don't feel right", time: "5 min", note: "Humectants, occlusives, emollients — and why you need all three." }, { n: "03", t: "Introducing vitamin C with intention", time: "4 min", note: "When to use it, how to layer it, what to expect in the first month." }, { n: "04", t: "Retinol in your thirties — a measured introduction", time: "5 min", note: "Concentration, cadence, and what to avoid while your skin adjusts." }, { n: "05", t: "SPF in your thirties — upgrading the habit", time: "4 min", note: "The same rule, a higher standard. Broad-spectrum PA+++ as the floor." }, ], }; const TRENDING = [ { rank: "01", t: "Why your hydration routine stops working in your thirties", time: "5 min", auth: "Nelly", date: "Apr 26", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=1100&q=80&auto=format&fit=crop", reads: "14,302" }, { rank: "02", t: "Retinol in your thirties — a measured introduction", time: "5 min", auth: "Iris", date: "Apr 22", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=1100&q=80&auto=format&fit=crop", reads: "11,874" }, { rank: "03", t: "Vitamin C: the antioxidant habit that starts now", time: "4 min", auth: "Nelly", date: "Apr 17", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=1100&q=80&auto=format&fit=crop", reads: "9,441" }, { rank: "04", t: "The ceramide question — rebuilding what starts to drift", time: "4 min", auth: "Nelly", date: "Apr 11", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=1100&q=80&auto=format&fit=crop", reads: "8,220" }, { rank: "05", t: "Consistency as the strategy — the thirties lesson", time: "3 min", auth: "Nelly", date: "Apr 05", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=1100&q=80&auto=format&fit=crop", reads: "7,108" }, ]; const FORMAT_GUIDE = { h: "Routine emphasis · By use case", deck: "Six approaches for the thirties decade. Ordered by how often you need them.", formats: [ { name: "Hydration-led AM", when: "Every morning, especially in drier months", avoid: "Lightweight gel on dehydrated days", note: "A humectant serum under a richer moisturiser is the thirties standard.", verdict: "Daily anchor" }, { name: "Retinol PM intro", when: "2–3 nights a week once skin is adjusted", avoid: "Active overload, same night as AHA", note: "0.025–0.1% to start. The goal for the first 3 months is tolerance.", verdict: "Core active" }, { name: "Vitamin C antioxidant AM", when: "Every morning, layered under SPF", avoid: "Mixing with retinol or niacinamide at first", note: "L-ascorbic or ascorbyl glucoside. The antioxidant layer that does the most.", verdict: "Daily add" }, { name: "Barrier-rebuild week", when: "After travel, stress, breakouts, or overuse", avoid: "All actives", note: "One week of cleanser, ceramide moisturiser, SPF only. Reset.", verdict: "Recovery" }, { name: "Stress-week protocol", when: "Disrupted sleep, high stress, hormonal shifts", avoid: "Introducing anything new", note: "The simplest version of your routine. Protection, not intervention.", verdict: "Defensive" }, { name: "Travel routine", when: "Any trip over 48 hours, climate changes", avoid: "New products in new environments", note: "Smaller formats of your regular routine. Add a richer moisturiser for flight days.", verdict: "Consistent" }, ], }; const HOWTOS = [ { t: "Why your hydration routine stops working in your thirties", time: 5, tech: "Moisturising", auth: "Nelly", date: "Apr 26", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true }, { t: "Retinol in your thirties — a measured introduction", time: 5, tech: "Serums", auth: "Iris", date: "Apr 22", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: true }, { t: "Vitamin C: the antioxidant habit that starts now", time: 4, tech: "Serums", auth: "Nelly", date: "Apr 17", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: true }, { t: "The ceramide question — rebuilding what starts to drift", time: 4, tech: "Moisturising", auth: "Nelly", date: "Apr 11", img: "https://images.unsplash.com/photo-1512290923902-8a9f81dc236c?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: true }, { t: "Consistency as the strategy — the thirties lesson", time: 3, tech: "Essay", auth: "Nelly", date: "Apr 05", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true }, { t: "How to layer hydration without pilling", time: 4, tech: "Layering", auth: "Nelly", date: "Mar 30", img: "https://images.unsplash.com/photo-1620916566398-39f1143ab7be?w=900&q=80&auto=format&fit=crop", kick: "Layering", pick: false }, { t: "SPF in your thirties — upgrading the habit", time: 4, tech: "SPF", auth: "Nelly", date: "Mar 24", img: "https://images.unsplash.com/photo-1556228720-195a672e8a03?w=900&q=80&auto=format&fit=crop", kick: "SPF", pick: false }, { t: "Niacinamide at 35 — the pore and tone case", time: 5, tech: "Serums", auth: "Iris", date: "Mar 18", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "How to use retinol when your skin is sensitive", time: 6, tech: "Serums", auth: "Iris", date: "Mar 12", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "Rebuilding a routine after a bad product reaction", time: 5, tech: "Routine", auth: "Nelly", date: "Mar 06", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: false }, { t: "What 'barrier support' actually means in your thirties", time: 4, tech: "Essay", auth: "Nelly", date: "Mar 01", img: "https://images.unsplash.com/photo-1607006344380-b6775a0824a4?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "The thirties AM routine — in full", time: 4, tech: "Routine", auth: "Nelly", date: "Feb 24", img: "https://images.unsplash.com/photo-1583416750470-965b2707b355?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "The thirties PM routine — in full", time: 4, tech: "Routine", auth: "Nelly", date: "Feb 18", img: "https://images.unsplash.com/photo-1556228852-80b6e5eeff06?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "Hormonal shifts in your thirties — what the skin registers", time: 5, tech: "Essay", auth: "Iris", date: "Feb 12", img: "https://images.unsplash.com/photo-1531746020798-e6953c6e8e04?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Peptides in your thirties — what they can and can't do", time: 6, tech: "Serums", auth: "Iris", date: "Feb 06", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, { t: "Retinol and vitamin C — can you use both?", time: 4, tech: "Layering", auth: "Nelly", date: "Jan 30", img: "https://images.unsplash.com/photo-1620916566398-39f1143ab7be?w=900&q=80&auto=format&fit=crop", kick: "Layering", pick: false }, { t: "What skin texture tells you at 35", time: 3, tech: "Essay", auth: "Nelly", date: "Jan 24", img: "https://images.unsplash.com/photo-1601049541289-9b1b7bbbfe19?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Cleansing in your thirties — when and how to double cleanse", time: 5, tech: "Cleansing", auth: "Iris", date: "Jan 18", img: "https://images.unsplash.com/photo-1570194065650-d99fb4bedf0a?w=900&q=80&auto=format&fit=crop", kick: "Cleansing", pick: false }, { t: "SPF reapplication at work — the desk-friendly formats", time: 3, tech: "SPF", auth: "Nelly", date: "Jan 12", img: "https://images.unsplash.com/photo-1556228578-8c89e6adf883?w=900&q=80&auto=format&fit=crop", kick: "SPF", pick: false }, { t: "The retinol purge — what's happening and whether to push through", time: 6, tech: "Serums", auth: "Iris", date: "Jan 06", img: "https://images.unsplash.com/photo-1598440947619-2c35fc9aa908?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: false }, { t: "Exfoliation in your thirties — less than you think", time: 4, tech: "Cleansing", auth: "Nelly", date: "Dec 28", img: "https://images.unsplash.com/photo-1607006344380-b6775a0824a4?w=900&q=80&auto=format&fit=crop", kick: "Cleansing", pick: false }, { t: "The case for a simple evening routine", time: 3, tech: "Routine", auth: "Nelly", date: "Dec 20", img: "https://images.unsplash.com/photo-1583416750470-965b2707b355?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false }, { t: "How the skin changes after pregnancy — the honest account", time: 6, tech: "Essay", auth: "Iris", date: "Dec 14", img: "https://images.unsplash.com/photo-1531746020798-e6953c6e8e04?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false }, { t: "Antioxidants beyond vitamin C — the supporting cast", time: 5, tech: "Serums", auth: "Iris", date: "Dec 06", img: "https://images.unsplash.com/photo-1571875257727-256c39da42af?w=900&q=80&auto=format&fit=crop", kick: "Ingredients", pick: false }, ]; const TECH_FILTERS = ["All", "Cleansing", "Moisturising", "Serums", "Layering", "SPF", "Routine", "Essay", "Troubleshoot"]; // Crosslinks to other by-age decades — 4 (everything except current) const TYPE_CROSSLINKS = [ { id: "twenties", title: "Skin in your twenties", deck: "Less is the work. Sun is the actual story.", count: 143, href: "/en/skin/by-age/twenties/" }, { id: "forties", title: "Skin in your forties", deck: "Less, but more deliberately. Lipids arrive.", count: 152, href: "/en/skin/by-age/forties/" }, { id: "fifties", title: "Skin in your fifties", deck: "Barrier-first. The retinaldehyde question.", count: 128, href: "/en/skin/by-age/fifties/" }, { id: "sixties-and-beyond", title: "Skin in your sixties and beyond", deck: "The routine you've earned. Slow and deliberate.", count: 112, href: "/en/skin/by-age/sixties-and-beyond/" }, ]; Object.assign(window, { OILY, TYPE_SIBLINGS, QUICK_FACTS, BEGINNER_PATH, TRENDING, FORMAT_GUIDE, HOWTOS, TECH_FILTERS, TYPE_CROSSLINKS, });