// Hair · Colour & Treatment · Vivids Care — L3 data

const VIVIDS_CARE = {
  type: "Vivids Care",
  parent: { title: "Colour & Treatment", href: "/en/hair/colour-treatment/" },
  grandparent: { title: "Hair", href: "/en/hair/" },
  totalCount: 134,
  hero: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=1800&q=80&auto=format&fit=crop",
  heroAlt: "Editorial close-up — vivid pink and red fashion colour on bleached hair",
  h1: "How to care for vivid colour.",
  deck: "Vivid colours — fashion shades, unconventional hues, anything outside the natural colour spectrum — are the most fragile colour on hair. They live at the surface of the cuticle, not inside the cortex, and everything removes them: shampoo, UV, water temperature, sweat, and time.",
  intro: "Direct dyes — the pigments that create vivid fashion colours — work differently from permanent colour. They don't require peroxide or developer to deposit. They stain the outside of the cuticle rather than penetrating it. The colour is immediately vibrant, immediately beautiful, and immediately at risk. The cuticle's natural shedding process, combined with any mechanical or chemical action (shampooing, swimming, sun exposure), removes the pigment steadily. The rate of fade is also non-linear: the first wash takes the most colour, after which the fade slows. Everything about maintaining vivid colour is about reducing the frequency and intensity of each wash. Below is the full library — from pre-colour preparation to colour-depositing maintenance products to what happens when vivids start to muddy.",
  byline: "Edited by Nelly · Beauty & Style Director",
  meta: { count: 134, updated: "Updated 01 May 2026", reading: "Avg. 4 min per piece" },
};

const VVC_SIBLINGS = [
  { id: "gloss",                 title: "Gloss",                  n: "01", href: "/en/hair/colour-treatment/gloss/" },
  { id: "balayage",              title: "Balayage",               n: "02", href: "/en/hair/colour-treatment/balayage/" },
  { id: "highlights",            title: "Highlights",             n: "03", href: "/en/hair/colour-treatment/highlights/" },
  { id: "root-touchup",         title: "Root touch-up",          n: "04", href: "/en/hair/colour-treatment/root-touchup/" },
  { id: "going-darker",         title: "Going darker",           n: "05", href: "/en/hair/colour-treatment/going-darker/" },
  { id: "going-lighter",        title: "Going lighter",          n: "06", href: "/en/hair/colour-treatment/going-lighter/" },
  { id: "grey-coverage",        title: "Grey coverage",          n: "07", href: "/en/hair/colour-treatment/grey-coverage/" },
  { id: "vivids-care",          title: "Vivids care",            n: "08", cur: true, href: "/en/hair/colour-treatment/vivids-care/" },
  { id: "bond-builder",         title: "Bond builder",           n: "09", href: "/en/hair/colour-treatment/bond-builder/" },
  { id: "sulphate-free-routine", title: "Sulphate-free routine", n: "10", href: "/en/hair/colour-treatment/sulphate-free-routine/" },
  { id: "post-salon-week",      title: "Post-salon week",        n: "11", href: "/en/hair/colour-treatment/post-salon-week/" },
  { id: "colour-fade",          title: "Colour fade",            n: "12", href: "/en/hair/colour-treatment/colour-fade/" },
];

const VVC_QUICK_FACTS = {
  defn: {
    h: "How direct dyes work — and why they fade",
    body: "Permanent hair colour uses oxidative chemistry: peroxide opens the cuticle, developer activates the dye, the dye molecules form inside the cortex and are too large to escape. Direct dyes — the technology behind vivid colours — don't use this process. They stain the cuticle surface using molecules that are small enough to attach and large enough to stay. Until something removes them: hot water opens the cuticle and lets them rinse out; sulphates and surfactants strip them; UV light degrades the pigment molecules; friction and mechanical washing accelerates shedding.",
  },
  myths: [
    { m: "You only need to wash vivid hair less often.",
      t: "Wash frequency matters, but water temperature, sulphate content, and how you physically wash your hair (scrubbing vs gentle massage) matter equally or more. A cold, sulphate-free gentle wash preserves colour far better than a warm aggressive one." },
    { m: "Vivid colours are just for bleached hair.",
      t: "Direct dyes work on any hair that's light enough for the colour to show. Darker vivids like deep teal or burgundy can deposit on dark natural bases; brights like pink and yellow require pre-lightening to show true." },
    { m: "Colour-depositing conditioners are the same as re-dyeing.",
      t: "Colour-depositing products add a small amount of direct dye with each use, refreshing tone between full applications. They don't replace a proper colour application when the vivid has fully faded — they extend the life of existing colour." },
  ],
};

const VVC_BEGINNER_PATH = {
  h: "First time with vivid colour?",
  deck: "Four pieces. About fifteen minutes. The routine that keeps vivid hair alive.",
  steps: [
    { n: "01", t: "The fading mechanics of direct dyes", time: "3 min", note: "Why vivids fade, what accelerates it, and what slows it down." },
    { n: "02", t: "Building a vivid-colour wash routine", time: "4 min", note: "Frequency, water temperature, and sulphate-free product selection." },
    { n: "03", t: "Colour-depositing conditioners — which to use and when", time: "4 min", note: "The toning step that extends vivid life between applications." },
    { n: "04", t: "When to refresh vs when to remove and reapply", time: "4 min", note: "The tipping point when maintenance becomes re-doing." },
  ],
};

const VVC_TRENDING = [
  { rank: "01", t: "Why vivid colour fades so fast — and what actually helps", time: "5 min", auth: "Nelly", date: "Apr 28", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=1100&q=80&auto=format&fit=crop", reads: "13,440" },
  { rank: "02", t: "The best colour-depositing conditioners for vivids, ranked", time: "4 min", auth: "Iris",  date: "Apr 21", img: "https://images.unsplash.com/photo-1562322140-8baeececf3df?w=1100&q=80&auto=format&fit=crop", reads: "10,205" },
  { rank: "03", t: "Cold water rinse — does it actually preserve vivid colour?", time: "3 min", auth: "Nelly", date: "Apr 14", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=1100&q=80&auto=format&fit=crop", reads: "8,770" },
  { rank: "04", t: "Vivids going green or muddy: the fix", time: "4 min", auth: "Iris",  date: "Apr 07", img: "https://images.unsplash.com/photo-1522337360788-8b13dee7a37e?w=1100&q=80&auto=format&fit=crop", reads: "7,230" },
  { rank: "05", t: "How to swim with vivid-coloured hair", time: "3 min", auth: "Nelly", date: "Mar 31", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=1100&q=80&auto=format&fit=crop", reads: "5,980" },
];

const VVC_FORMAT_GUIDE = {
  h: "Vivid maintenance, by hue family",
  deck: "Different colour families fade differently. The routine should match the pigment.",
  formats: [
    { name: "Pinks & reds",     when: "Colour-depositing conditioner every 2–3 washes; avoid hard water", avoid: "Chelating shampoos, which will strip every trace", note: "The fastest fading family. Red pigment molecules are small and escape quickly.", verdict: "Highest maintenance" },
    { name: "Blues & teals",    when: "Extend longevity with cool water; reapply every 5–8 weeks", avoid: "Chlorinated water without a pre-soak", note: "More stable than red, but still requires a cold-rinse routine.", verdict: "Moderate" },
    { name: "Purples",          when: "Toning conditioner maintains tone; UV protection especially important", avoid: "Heat styling without UV protectant", note: "Purple fades to pink on warm tones or grey-lavender on cool. Both can look intentional.", verdict: "Moderate" },
    { name: "Yellows & greens", when: "Pre-soak before any swimming; UV coverage essential outdoors", avoid: "Sun exposure without protection — yellows especially UV-sensitive", note: "The most UV-sensitive family. Green holds better than yellow.", verdict: "Weather-dependent" },
    { name: "Pastels",          when: "Colour-depositing conditioner 1–2 times per week to maintain brightness", avoid: "Overwashing — pastel pigment is dilute and washes out fastest", note: "Made by diluting vivid colours with white/clear conditioner. The least durable formulation.", verdict: "Fragile" },
  ],
};

const VVC_HOWTOS = [
  { t: "Why vivid colour fades so fast — and what actually helps", time: 5, tech: "Science", auth: "Nelly", date: "Apr 28", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: true },
  { t: "The best colour-depositing conditioners for vivids", time: 4, tech: "Products", auth: "Iris",  date: "Apr 21", img: "https://images.unsplash.com/photo-1562322140-8baeececf3df?w=900&q=80&auto=format&fit=crop", kick: "Products", pick: true },
  { t: "Cold water rinse — does it actually preserve colour?", time: 3, tech: "Technique", auth: "Nelly", date: "Apr 14", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: true },
  { t: "Vivids going green or muddy: the fix", time: 4, tech: "Troubleshoot", auth: "Iris",  date: "Apr 07", img: "https://images.unsplash.com/photo-1522337360788-8b13dee7a37e?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: false },
  { t: "How to swim with vivid-coloured hair", time: 3, tech: "Maintenance", auth: "Nelly", date: "Mar 31", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=900&q=80&auto=format&fit=crop", kick: "Tip", pick: false },
  { t: "Building a vivid-colour wash routine", time: 4, tech: "Routine", auth: "Iris",  date: "Mar 23", img: "https://images.unsplash.com/photo-1562322140-8baeececf3df?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false },
  { t: "UV damage and vivid hair — what you need to know", time: 3, tech: "Maintenance", auth: "Nelly", date: "Mar 15", img: "https://images.unsplash.com/photo-1546961342-ea5f71b193d3?w=900&q=80&auto=format&fit=crop", kick: "Maintenance", pick: false },
  { t: "When to refresh vs remove and reapply", time: 4, tech: "Technique", auth: "Iris",  date: "Mar 07", img: "https://images.unsplash.com/photo-1522337360788-8b13dee7a37e?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
];

const VVC_TECH_FILTERS = ["All", "Technique", "Products", "Routine", "Maintenance", "Troubleshoot", "Science", "Essay"];

const VVC_CT_CROSSLINKS = [
  { id: "sulphate-free-routine", title: "Sulphate-free routine", deck: "The foundation of every vivid-colour routine.", count: 143, href: "/en/hair/colour-treatment/sulphate-free-routine/" },
  { id: "colour-fade",  title: "Colour fade",     deck: "Vivids fade differently — here's the full picture.",   count: 167, href: "/en/hair/colour-treatment/colour-fade/" },
  { id: "going-lighter", title: "Going lighter",  deck: "Most vivids start here — the bleach step that precedes.",count: 176, href: "/en/hair/colour-treatment/going-lighter/" },
  { id: "bond-builder",  title: "Bond builder",   deck: "Bleached hair under vivids needs ongoing repair.",      count: 145, href: "/en/hair/colour-treatment/bond-builder/" },
];

Object.assign(window, {
  VIVIDS_CARE, VVC_SIBLINGS, VVC_QUICK_FACTS, VVC_BEGINNER_PATH, VVC_TRENDING, VVC_FORMAT_GUIDE, VVC_HOWTOS, VVC_TECH_FILTERS, VVC_CT_CROSSLINKS,
});