// Fragrance · Application · Placement — L3 data

const FragranceApplicationPlacementData = {
  type: "Placement",
  parent: { title: "Application", href: "/en/fragrance/application/" },
  grandparent: { title: "Fragrance", href: "/en/fragrance/" },
  totalCount: 112,
  hero: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=1800&q=80&auto=format&fit=crop",
  heroAlt: "Model applying fragrance to neck pulse point, soft natural light, editorial close-up",
  h1: "Where to apply fragrance and why placement matters.",
  deck: "The pulse point is not a myth. The full breakdown — by body location, fragrance concentration, and what each site does to the development arc.",
  intro: "Placement is not folklore. The reason pulse points exist as a recommendation is physiological: blood runs close to the surface, skin is warm, and warmth is what accelerates fragrance diffusion. But there are pulse points, and then there are pulse points. The inner elbow reads differently from the wrist. The neck base projects differently from behind the ear. And skin is not the only option — fabric holds a scent for longer, hair diffuses it with every movement, and the chest becomes a slow, sustained radiator. The goal of placement is not coverage. The goal is a fragrance that develops correctly, projects appropriately, and lasts as long as it should. Below is the full library on how to place a fragrance with intention.",
  byline: "Edited by Nelly · Beauty & Style Director",
  meta: { count: 112, updated: "Updated 3 May 2026", reading: "Avg. 4 min per piece" },
};

const FragranceApplicationPlacementSiblings = [
  { id: "spray-count", title: "Spray Count",         n: "01", href: "/en/fragrance/application/spray-count/" },
  { id: "placement",   title: "Placement",            n: "02", cur: true, href: "/en/fragrance/application/placement/" },
  { id: "no-rubbing",  title: "No Rubbing",           n: "03", href: "/en/fragrance/application/no-rubbing/" },
  { id: "longevity",   title: "Longevity",            n: "04", href: "/en/fragrance/application/longevity/" },
  { id: "sillage",     title: "Sillage & Projection", n: "05", href: "/en/fragrance/application/sillage/" },
];

const FragranceApplicationPlacementQuickFacts = {
  defn: {
    h: "What pulse points actually do",
    body: "A pulse point is any location where an artery runs near the skin surface. The skin is warm there, which means fragrance molecules evaporate faster — diffusing the scent into the air above the skin. Wrists, neck base, inner elbows, behind the knees, and the décolletage are the standard map. Each site projects at a different radius and height. The neck is the highest-projecting zone. The wrist is the most personal — close to the nose, often shared in a handshake.",
  },
  myths: [
    { m: "More points of application always means more presence.",
      t: "Presence is about projection, not surface area. Two well-placed sprays project further and develop better than five sprays scattered indiscriminately." },
    { m: "Spraying on clothes is always inferior to skin.",
      t: "Skin develops a fragrance dynamically through skin chemistry. Fabric holds the mid and base notes longer in a static arc. Both are correct — for different effects and different fragrances." },
    { m: "Hair is a bad place to apply fragrance because it's too strong.",
      t: "Hair disperses fragrance gently with movement — it acts as a slow diffuser. The risk is alcohol in the spray drying the hair, not intensity." },
  ],
};

const FragranceApplicationPlacementBeginnerPath = {
  h: "Start here, if fragrance placement is new to you.",
  deck: "Five pieces, in order. Enough to understand where to spray and why each location behaves differently.",
  steps: [
    { n: "01", t: "The pulse point map — each site explained",                    time: "4 min", note: "Where they are, what each projects, and which to choose for which occasion." },
    { n: "02", t: "Skin vs fabric application — the trade-off",                   time: "4 min", note: "Dynamic development on skin versus sustained projection on fabric." },
    { n: "03", t: "Neck placement — high projection and why it matters",          time: "3 min", note: "Why the neck base is the highest-projecting single application site." },
    { n: "04", t: "Wrist placement — the most misunderstood point",               time: "3 min", note: "Why people rub it, why that's wrong, and what to do instead." },
    { n: "05", t: "Hair fragrance — what works and what harms",                   time: "3 min", note: "The alcohol concern and the alternatives." },
  ],
};

const FragranceApplicationPlacementTrending = [
  { rank: "01", t: "Neck vs wrist — which pulse point projects further",         time: "4 min", auth: "Nelly", date: "May 2",  img: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=1100&q=80&auto=format&fit=crop", reads: "10,244" },
  { rank: "02", t: "The seven pulse points — a placement map",                   time: "3 min", auth: "Iris",  date: "Apr 27", img: "https://images.unsplash.com/photo-1592945403244-b3fbafd7f539?w=1100&q=80&auto=format&fit=crop", reads: "8,890" },
  { rank: "03", t: "Behind the ear — why this site works differently",          time: "3 min", auth: "Nelly", date: "Apr 22", img: "https://images.unsplash.com/photo-1523293182086-7651a899d37f?w=1100&q=80&auto=format&fit=crop", reads: "7,114" },
  { rank: "04", t: "Applying fragrance to hair — the correct approach",          time: "4 min", auth: "Nelly", date: "Apr 16", img: "https://images.unsplash.com/photo-1615634260167-c8cdede054de?w=1100&q=80&auto=format&fit=crop", reads: "5,982" },
  { rank: "05", t: "Décolletage as a placement zone — when and why",            time: "3 min", auth: "Iris",  date: "Apr 10", img: "https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=1100&q=80&auto=format&fit=crop", reads: "4,760" },
];

const FragranceApplicationPlacementFormatGuide = {
  h: "Placement by concentration and occasion",
  deck: "Where to apply changes depending on what you're wearing and what you want it to do.",
  formats: [
    { name: "Neck base",         when: "Evening, formal, high-projection occasions", avoid: "Very enclosed, shared spaces where projection is a liability", note: "The highest-projecting single application point. One spray here is substantial.", verdict: "Evening default" },
    { name: "Inner wrist",       when: "Day wear, personal presence, handshake contexts", avoid: "Applying then rubbing — friction breaks down top notes", note: "Intimate range. Develops dynamically with skin chemistry over hours.", verdict: "Day default" },
    { name: "Inner elbow",       when: "Higher concentration fragrances; long-wear strategy", avoid: "Heavily perfumed skin care in this area (conflicts)", note: "Warm site, less disrupted by daily movement than the wrist.", verdict: "Longevity pick" },
    { name: "Behind the ear",    when: "Close-range intimacy, personal presence", avoid: "In the hairline where it transfers to surfaces", note: "Low projection radius but sustained. The most personal application site.", verdict: "Intimate context" },
    { name: "Décolletage / chest", when: "Day to evening, medium projection, fabric overlay", avoid: "High-neckline outfits where the fragrance has nowhere to escape", note: "A slow, sustained radiator. Fabric over it diffuses the scent.", verdict: "All-day wear" },
    { name: "Hair",              when: "Any occasion; use hair mist to avoid alcohol damage", avoid: "Direct spray of alcohol-based fragrance on colour-treated hair", note: "Disperses with movement. The most dynamic projection method.", verdict: "Movement diffuser" },
  ],
};

const FragranceApplicationPlacementHowTos = [
  { t: "Neck vs wrist — which pulse point to choose",                         time: 5, tech: "Placement",     auth: "Nelly", date: "May 2",  img: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: true },
  { t: "The full pulse point map — all seven sites explained",                time: 3, tech: "Anatomy",       auth: "Iris",  date: "Apr 27", img: "https://images.unsplash.com/photo-1592945403244-b3fbafd7f539?w=900&q=80&auto=format&fit=crop", kick: "Anatomy",       pick: true },
  { t: "Behind the ear — the most underused application site",                time: 3, tech: "Placement",     auth: "Nelly", date: "Apr 22", img: "https://images.unsplash.com/photo-1523293182086-7651a899d37f?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: true },
  { t: "Hair fragrance — how to apply without causing damage",                time: 4, tech: "Fabric & Hair", auth: "Nelly", date: "Apr 16", img: "https://images.unsplash.com/photo-1615634260167-c8cdede054de?w=900&q=80&auto=format&fit=crop", kick: "Fabric & Hair", pick: true },
  { t: "Décolletage application — the slow radiator effect",                  time: 3, tech: "Placement",     auth: "Iris",  date: "Apr 10", img: "https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: true },
  { t: "Why skin chemistry changes where you should spray",                   time: 4, tech: "Science",       auth: "Nelly", date: "Apr 5",  img: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=900&q=80&auto=format&fit=crop", kick: "Science",       pick: false },
  { t: "Shirt collar vs bare neck — the fabric placement debate",             time: 3, tech: "Fabric & Hair", auth: "Iris",  date: "Mar 30", img: "https://images.unsplash.com/photo-1592945403244-b3fbafd7f539?w=900&q=80&auto=format&fit=crop", kick: "Fabric & Hair", pick: false },
  { t: "Inner elbow — why this site outperforms the wrist for longevity",    time: 4, tech: "Placement",     auth: "Nelly", date: "Mar 25", img: "https://images.unsplash.com/photo-1523293182086-7651a899d37f?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: false },
  { t: "High-concentration fragrances — fewer points, better placement",     time: 4, tech: "Concentration", auth: "Iris",  date: "Mar 20", img: "https://images.unsplash.com/photo-1615634260167-c8cdede054de?w=900&q=80&auto=format&fit=crop", kick: "Concentration", pick: false },
  { t: "Warm vs cool skin — how body temperature shapes projection",         time: 3, tech: "Science",       auth: "Nelly", date: "Mar 15", img: "https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=900&q=80&auto=format&fit=crop", kick: "Science",       pick: false },
  { t: "Behind-the-knee application — when it makes sense",                  time: 3, tech: "Placement",     auth: "Iris",  date: "Mar 10", img: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: false },
  { t: "Fragrance on scarves and fabric accessories",                         time: 4, tech: "Fabric & Hair", auth: "Nelly", date: "Mar 5",  img: "https://images.unsplash.com/photo-1592945403244-b3fbafd7f539?w=900&q=80&auto=format&fit=crop", kick: "Fabric & Hair", pick: false },
  { t: "How to layer placement sites without over-applying",                 time: 4, tech: "Technique",     auth: "Iris",  date: "Feb 28", img: "https://images.unsplash.com/photo-1523293182086-7651a899d37f?w=900&q=80&auto=format&fit=crop", kick: "Technique",     pick: false },
  { t: "Placement for different fragrance families — floral vs woody",       time: 5, tech: "Concentration", auth: "Nelly", date: "Feb 23", img: "https://images.unsplash.com/photo-1615634260167-c8cdede054de?w=900&q=80&auto=format&fit=crop", kick: "Concentration", pick: false },
  { t: "The chest as the primary application site — a reappraisal",         time: 3, tech: "Placement",     auth: "Iris",  date: "Feb 18", img: "https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=900&q=80&auto=format&fit=crop", kick: "Placement",     pick: false },
  { t: "Skin care before fragrance — what to apply and in what order",       time: 4, tech: "Routine",       auth: "Nelly", date: "Feb 13", img: "https://images.unsplash.com/photo-1541643600914-78b084683702?w=900&q=80&auto=format&fit=crop", kick: "Routine",       pick: false },
  { t: "Wrist placement — the anatomy of why it works",                      time: 3, tech: "Anatomy",       auth: "Iris",  date: "Feb 8",  img: "https://images.unsplash.com/photo-1592945403244-b3fbafd7f539?w=900&q=80&auto=format&fit=crop", kick: "Anatomy",       pick: false },
  { t: "Evening placement — where to spray for a room-appropriate presence", time: 4, tech: "Occasion",      auth: "Nelly", date: "Feb 3",  img: "https://images.unsplash.com/photo-1523293182086-7651a899d37f?w=900&q=80&auto=format&fit=crop", kick: "Occasion",      pick: false },
  { t: "Why some fragrances don't perform well on skin",                     time: 4, tech: "Science",       auth: "Iris",  date: "Jan 29", img: "https://images.unsplash.com/photo-1615634260167-c8cdede054de?w=900&q=80&auto=format&fit=crop", kick: "Science",       pick: false },
  { t: "The relationship between moisturiser and placement",                 time: 3, tech: "Routine",       auth: "Nelly", date: "Jan 24", img: "https://images.unsplash.com/photo-1608248543803-ba4f8c70ae0b?w=900&q=80&auto=format&fit=crop", kick: "Routine",       pick: false },
];

const FragranceApplicationPlacementTechFilters = ["All", "Placement", "Anatomy", "Fabric & Hair", "Concentration", "Science", "Technique", "Routine", "Occasion"];

const FragranceApplicationPlacementCrosslinks = [
  { id: "spray-count", title: "Spray Count",         deck: "How many sprays is the right amount.",            count: 98,  href: "/en/fragrance/application/spray-count/" },
  { id: "no-rubbing",  title: "No Rubbing",           deck: "Why friction destroys what you just sprayed.",   count: 87,  href: "/en/fragrance/application/no-rubbing/" },
  { id: "longevity",   title: "Longevity",            deck: "Making it last past hour two.",                  count: 134, href: "/en/fragrance/application/longevity/" },
  { id: "sillage",     title: "Sillage & Projection", deck: "Controlling how far the fragrance travels.",     count: 76,  href: "/en/fragrance/application/sillage/" },
];

Object.assign(window, {
  FragranceApplicationPlacementData,
  FragranceApplicationPlacementSiblings,
  FragranceApplicationPlacementQuickFacts,
  FragranceApplicationPlacementBeginnerPath,
  FragranceApplicationPlacementTrending,
  FragranceApplicationPlacementFormatGuide,
  FragranceApplicationPlacementHowTos,
  FragranceApplicationPlacementTechFilters,
  FragranceApplicationPlacementCrosslinks,
});