// Makeup · Lips · Lipstick Finishes — L3 data
// Lane: Makeup. Axis: Lips. Slug: lipstick-finishes.
// Visual skeleton must match the Oily prototype exactly. Vary copy, never layout.

const OILY = {
  type: "Lipstick Finishes",
  parent: { title: "Lips", href: "/en/makeup/lips/" },
  grandparent: { title: "Makeup", href: "/en/makeup/" },
  totalCount: 142,
  hero: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=1800&q=80&auto=format&fit=crop",
  heroAlt: "Editorial close-up — lipstick swatches",
  h1: "How to choose a lipstick finish.",
  deck: "Matte, satin, gloss, cream, stain, balm — what each does to the mouth, and how to choose for the light you're actually in.",
  intro: "The finish is the product decision that matters most, and the one most people make last. A shade you love in a formula that doesn't suit your lip texture will disappoint every time. Matte finishes read beautifully on camera and in cool light but ask a lot of a dry lip. Gloss moves in a way that photograph poorly but reads as alive in person. Satins split the difference honestly. Below is everything we've published on the subject — Trending now, Editor's picks, the Beginner's path, and the full how-to library.",
  byline: "Edited by Nelly · Beauty & Style Director",
  meta: { count: 142, updated: "Updated 29 April 2026", reading: "Avg. 4 min per piece" },
};

// Lips sibling rail — 4 siblings under /en/makeup/lips/
const TYPE_SIBLINGS = [
  { id: "lipstick-finishes",  title: "Lipstick Finishes",  n: "01", cur: true,  href: "/en/makeup/lips/lipstick-finishes/" },
  { id: "lip-liner-overdraw", title: "Lip Liner & Overdraw", n: "02", href: "/en/makeup/lips/lip-liner-overdraw/" },
  { id: "lip-combos",         title: "Lip Combos",          n: "03", href: "/en/makeup/lips/lip-combos/" },
  { id: "long-wear-lips",     title: "Long-Wear Lips",      n: "04", href: "/en/makeup/lips/long-wear-lips/" },
];

const QUICK_FACTS = {
  defn: {
    h: "What 'finish' actually means",
    body: "Finish describes how light bounces off the surface of the product on the lip — not the colour, not the formula weight. Matte absorbs light and flattens the lip shape. Gloss reflects it and adds apparent volume. Every other finish lives somewhere between those two poles. The finish you pick changes how the colour reads as much as the colour itself does.",
  },
  myths: [
    { m: "Matte lipstick is drying.",
      t: "Modern matte formulas often contain more emollient than glosses. The perceived dryness comes from the flat finish, not the formula. Prep the lip and most mattes wear comfortably." },
    { m: "Gloss makes lips look bigger.",
      t: "Light reflection adds apparent volume in person. In photographs and strong directional light, gloss can flatten the lip silhouette. Context matters." },
    { m: "One finish works for all occasions.",
      t: "Finish is a situational choice. Matte reads more formal. Gloss reads more social. The same lip colour in both formats communicates differently. Neither is wrong." },
  ],
};

const BEGINNER_PATH = {
  h: "Start here, if finish is something you've never consciously chosen.",
  deck: "Five pieces, in order. About twenty minutes. Enough to understand why the same nude reads completely differently in two formulas.",
  steps: [
    { n: "01", t: "What finish actually is — and why it matters more than shade",  time: "3 min", note: "The light-physics version, kept brief." },
    { n: "02", t: "Matte finish: who it works for, and when",                       time: "4 min", note: "Prep, formula types, the dryness question." },
    { n: "03", t: "Gloss and satin: the middle ground",                              time: "4 min", note: "When each suits the occasion, and the person." },
    { n: "04", t: "Cream vs stain: the staying-power trade-off",                    time: "5 min", note: "What each asks of you, what each gives back." },
    { n: "05", t: "Choosing a finish for your lip texture",                          time: "3 min", note: "Fine lines, dry patches, fullness — which finishes help, which expose." },
  ],
};

const TRENDING = [
  { rank: "01", t: "Matte lipstick without the dryness: the prep sequence that works",   time: "4 min", auth: "Nelly", date: "Apr 27", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=1100&q=80&auto=format&fit=crop", reads: "11,203" },
  { rank: "02", t: "Why your gloss is bleeding — and how to stop it",                     time: "5 min", auth: "Iris",  date: "Apr 22", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=1100&q=80&auto=format&fit=crop", reads: "8,914" },
  { rank: "03", t: "Satin vs cream: the practical difference",                            time: "3 min", auth: "Nelly", date: "Apr 19", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=1100&q=80&auto=format&fit=crop", reads: "7,640" },
  { rank: "04", t: "Lip stain: a proper introduction",                                    time: "4 min", auth: "Nelly", date: "Apr 14", img: "https://images.unsplash.com/photo-1522335789203-aabd1fc54bc9?w=1100&q=80&auto=format&fit=crop", reads: "6,788" },
  { rank: "05", t: "When to wear gloss and when to wear matte — the simple guide",       time: "3 min", auth: "Iris",  date: "Apr 09", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=1100&q=80&auto=format&fit=crop", reads: "5,902" },
];

const FORMAT_GUIDE = {
  h: "Finish, by use case",
  deck: "What to reach for, and when. The product choice follows from the situation.",
  formats: [
    { name: "Matte",   when: "Evening, photography, formal occasion, bold colour",  avoid: "Very dry lips, fine lip lines, all-day wear without reapplication", note: "Flat light absorption. Reads as deliberate and precise. The least forgiving of texture.", verdict: "Evening default" },
    { name: "Satin",   when: "Most days, year-round, office to dinner",               avoid: "When you want maximum impact or maximum comfort",                  note: "The honest compromise. Slight sheen, good colour. Doesn't ask much of the lip.",          verdict: "Best all-rounder" },
    { name: "Gloss",   when: "Daytime, social occasions, in-person settings",         avoid: "Photography, formal or cool environments",                        note: "Moves and reflects light. Adds apparent volume. Reads as warm and social.",              verdict: "In-person only" },
    { name: "Cream",   when: "Everyday, comfortable colour without staying-power need", avoid: "Long meetings, eating",                                          note: "Rich texture, full colour. Needs reapplication. Comfortable.",                           verdict: "Comfort pick" },
    { name: "Stain",   when: "Long days, swimming, active occasions",                  avoid: "Dry lips — stains emphasise texture",                             note: "Stays where it lands. No glide, no reapplication window. Dry-down can be uneven.",       verdict: "Longevity pick" },
    { name: "Balm",    when: "No-makeup days, recovery, under gloss",                  avoid: "As a statement colour",                                           note: "Barely-there coverage, mostly moisture. A prep layer or a day-off layer.",               verdict: "Supporting role" },
  ],
};

const HOWTOS = [
  { t: "Matte lipstick without the dryness: the prep sequence",          time: 4, tech: "Application",  auth: "Nelly", date: "Apr 27", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: true },
  { t: "How gloss behaves — and when to lean into it",                   time: 4, tech: "Application",  auth: "Nelly", date: "Apr 24", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "Satin vs cream: the practical difference",                       time: 3, tech: "Combos",       auth: "Nelly", date: "Apr 19", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=900&q=80&auto=format&fit=crop", kick: "Combos", pick: true },
  { t: "Lip stain: a proper introduction",                               time: 4, tech: "Liner",        auth: "Nelly", date: "Apr 14", img: "https://images.unsplash.com/photo-1522335789203-aabd1fc54bc9?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false },
  { t: "Why gloss bleeds — and the one step that stops it",              time: 5, tech: "Troubleshoot", auth: "Iris",  date: "Apr 12", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: true },
  { t: "Choosing a finish for fine lip lines",                           time: 4, tech: "Application",  auth: "Nelly", date: "Apr 09", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: true },
  { t: "The matte-to-gloss spectrum: a taxonomy",                        time: 5, tech: "Essay",        auth: "Iris",  date: "Apr 06", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "Balm as a prep layer, not a product",                            time: 3, tech: "Routine",      auth: "Nelly", date: "Apr 02", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false },
  { t: "Why your cream lipstick feathers",                               time: 3, tech: "Troubleshoot", auth: "Iris",  date: "Mar 29", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=900&q=80&auto=format&fit=crop", kick: "Troubleshoot", pick: false },
  { t: "Gloss layered over matte: a technique guide",                    time: 5, tech: "Combos",       auth: "Nelly", date: "Mar 25", img: "https://images.unsplash.com/photo-1522335789203-aabd1fc54bc9?w=900&q=80&auto=format&fit=crop", kick: "Combos", pick: false },
  { t: "How to make a lip stain look intentional, not incomplete",       time: 4, tech: "Application",  auth: "Nelly", date: "Mar 22", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
  { t: "Finish and skin tone: what actually changes",                    time: 5, tech: "Essay",        auth: "Iris",  date: "Mar 18", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "Lip exfoliation: how often, with what",                          time: 3, tech: "Routine",      auth: "Nelly", date: "Mar 14", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false },
  { t: "The case against satin: when matte is the better call",          time: 4, tech: "Essay",        auth: "Nelly", date: "Mar 10", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "Applying gloss without a wand",                                  time: 3, tech: "Application",  auth: "Iris",  date: "Mar 06", img: "https://images.unsplash.com/photo-1522335789203-aabd1fc54bc9?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
  { t: "Stain vs tinted balm: the difference in practice",               time: 4, tech: "Combos",       auth: "Nelly", date: "Mar 02", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=900&q=80&auto=format&fit=crop", kick: "Combos", pick: false },
  { t: "When matte is flattering and when it isn't",                     time: 5, tech: "Application",  auth: "Iris",  date: "Feb 26", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
  { t: "Why reapplying gloss midday makes sense",                        time: 3, tech: "Routine",      auth: "Nelly", date: "Feb 22", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=900&q=80&auto=format&fit=crop", kick: "Routine", pick: false },
  { t: "Cream lipstick: a buying brief",                                 time: 4, tech: "Combos",       auth: "Iris",  date: "Feb 18", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=900&q=80&auto=format&fit=crop", kick: "Combos", pick: false },
  { t: "The three times a gloss works better than a matte",              time: 3, tech: "Essay",        auth: "Nelly", date: "Feb 14", img: "https://images.unsplash.com/photo-1522335789203-aabd1fc54bc9?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "Lip-safe ingredients to watch in matte formulas",                time: 5, tech: "Application",  auth: "Iris",  date: "Feb 10", img: "https://images.unsplash.com/photo-1596704017254-9b121068fb31?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
  { t: "Satin finish in warm vs cool light",                             time: 3, tech: "Application",  auth: "Nelly", date: "Feb 06", img: "https://images.unsplash.com/photo-1617897903246-719242758050?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
  { t: "Finish and longevity: the honest version",                       time: 6, tech: "Essay",        auth: "Nelly", date: "Feb 01", img: "https://images.unsplash.com/photo-1586495777744-4e6232bf5614?w=900&q=80&auto=format&fit=crop", kick: "Essay", pick: false },
  { t: "How to test a finish before committing",                         time: 4, tech: "Application",  auth: "Iris",  date: "Jan 27", img: "https://images.unsplash.com/photo-1571781926291-c477ebfd024b?w=900&q=80&auto=format&fit=crop", kick: "Technique", pick: false },
];

const TECH_FILTERS = ["All", "Liner", "Application", "Combos", "Long-Wear", "Routine", "Essay", "Troubleshoot"];

// Crosslinks to the other 3 lips slugs
const TYPE_CROSSLINKS = [
  { id: "lip-liner-overdraw", title: "Lip Liner & Overdraw", deck: "Liner is for shape and longevity, not visible outline.",    count: 118, href: "/en/makeup/lips/lip-liner-overdraw/" },
  { id: "lip-combos",         title: "Lip Combos",            deck: "Which products work together and which quietly cancel out.", count: 97,  href: "/en/makeup/lips/lip-combos/" },
  { id: "long-wear-lips",     title: "Long-Wear Lips",        deck: "The staying-power trade-off, made conscious.",              count: 124, href: "/en/makeup/lips/long-wear-lips/" },
];

Object.assign(window, {
  OILY, TYPE_SIBLINGS, QUICK_FACTS, BEGINNER_PATH, TRENDING, FORMAT_GUIDE, HOWTOS, TECH_FILTERS, TYPE_CROSSLINKS,
});
