Makeup for Women 70 and Beyond

Focus on hydration, lighter coverage, and enhancing your natural features rather than covering them.

1. Prime with moisture. Use a hydrating primer or moisturizer with a slight luminous finish. This creates the smooth base you need when skin texture changes. Skip mattifying formulas—they emphasize dryness.
2. Choose coverage wisely. Tinted moisturizer or light foundation works better than full coverage. Apply with a damp beauty sponge, pressing gently rather than dragging. Heavy foundation settles into fine lines.
3. Warm up your complexion. Cream blush in peach or rose tones adds life back to your face. Apply to the apples of your cheeks and blend upward. Powder blush can look chalky on mature skin.
4. Define without harsh lines. Use brown or taupe eyeshadow instead of black liner. Smudge slightly for softness. Focus mascara on upper lashes only—lower lashes can make eyes look smaller.
5. Perfect your lip game. Lip liner prevents bleeding and gives definition as lip lines soften. Choose shades one shade deeper than your natural lip color, then top with moisturizing lipstick.