How to Apply BB Cream for Natural Coverage

Apply BB cream to clean, moisturized skin using fingertips or a damp beauty sponge, building coverage gradually in thin layers.

BB cream is makeup pretending to be skincare, and that's exactly why it works for people who want to look like themselves but better.

1. Start with clean, prepped skin. Cleanse and moisturize your face, letting the moisturizer absorb for a few minutes. BB cream works best on hydrated skin that isn't tacky from fresh product.
2. Warm the product. Squeeze a small amount onto the back of your hand and warm it with your finger. This makes BB cream easier to blend and prevents streaking.
3. Apply in sections. Start with your center face - forehead, nose, cheeks, chin. Press and pat the product into skin rather than rubbing. Work outward toward your hairline and jawline.
4. Build coverage gradually. Use a damp beauty sponge to bounce over areas that need more coverage. The key is multiple thin layers, not one thick application.
5. Blend the edges. Make sure there are no visible lines at your jawline or hairline. Use light tapping motions to seamlessly blend into bare skin.