How to Apply Blush Correctly

Apply blush to the apples of your cheeks and blend upward toward your temples for a natural flush that enhances your bone structure.

Blush placement reveals everything about your makeup skill level—too low looks dated, too high looks costume-y, but hit those apples correctly and you look like you have perfect circulation.

1. Find your apple placement. Smile naturally and locate the rounded part of your cheeks that pushes forward. This is where blush looks most natural because it mimics where you naturally flush. Start here, not on your cheekbones.
2. Use the right brush. A fluffy, dome-shaped brush gives the most natural application. Tap off excess product before applying—you can always build up color, but removing too much blush is messy.
3. Apply and blend upward. Press the brush gently onto the apples and sweep upward toward your temples in smooth motions. This lifting motion enhances your cheekbones and creates a youthful effect that pulls your features up.
4. Check in natural light. Step away from your bathroom mirror and check your blush near a window. Artificial lighting can make colors appear different, and what looks subtle indoors might be too intense in daylight.