How to Use Bakuchiol as Your Retinol Alternative

Apply bakuchiol serum to clean skin twice daily, morning and evening, without the irritation or sun sensitivity that comes with retinol.

Bakuchiol is what retinol should have been all along: effective without the drama, usable year-round, and compatible with everything in your routine.

1. Start with clean skin. Cleanse your face with your usual cleanser and pat dry. Bakuchiol works best on a fresh canvas without competing products.
2. Apply the serum. Use 3-4 drops of bakuchiol serum on your face and neck. Press gently into skin rather than rubbing, which helps with absorption and prevents waste.
3. Layer with moisture. Follow with your regular moisturizer after the serum absorbs completely. Bakuchiol plays well with other ingredients, so you can layer freely.
4. Use consistently. Apply twice daily, morning and evening, for at least 8 weeks. Unlike retinol, you can use bakuchiol during the day without sun sensitivity concerns.