By face product · Sub-chapter 01
Coverage is a decision, not a default. The full library on finish, formula, undertone, and the application question — sorted, edited, kept short.
184 how-to's · Updated 30 April 2026 · Avg. 4 min per piece · Edited by Nelly · Beauty & Style Director
Editor's note
Foundation is a coverage decision, not a complexion fix. The right one disappears at conversational distance and lets your skin still read as skin. The wrong one reads as a mask — not because the formula is bad, but because the undertone is off, or the finish doesn't match your skin type, or you're applying more than you need. Below is everything we've published on the subject: the format guide, the undertone question, the application variables, trending pieces, and the full library.
Other face products
What 'foundation' actually means
Foundation is an even base — a layer that corrects tone, evening out redness or discolouration so the rest of your makeup has something consistent to sit on. It is not a skin replacement. The best foundations are the ones you stop noticing after application.
Myth, meet fact
- Myth: More coverage is always better. Fact: Coverage is a question of distance. At conversational range, anything above medium starts to read as texture. Spot-conceal instead, and let the foundation do less.
- Myth: You should match foundation to your wrist. Fact: The wrist is usually several shades lighter than the face and neck. Match to your jaw, and check that the neck isn't jarring at the end of the day.
- Myth: Foundation needs primer to last. Fact: Primer helps on oily skin. On dry or balanced skin, a moisturiser followed by 60 seconds of wait time does most of the same work.
The beginner's path
Five pieces, in order. About twenty minutes. Enough to buy well and apply confidently.
- What foundation is actually for (3 min)
- Finding your undertone — the honest guide (5 min)
- Choosing a finish for your skin type (4 min)
- The application question: brush, sponge, hand (4 min)
- Foundation that lasts: the setting step (3 min)
Format, by use case
Liquid for most face types everyday. Stick for on-the-go dry to normal skin. Cushion for oily skin and humid climates. Powder foundation for oily and minimal routines. Tinted moisturiser for normal to dry skin no-makeup looks. Skin tint for barely-there coverage on healthy skin.
Everything we've published on foundation
- How to match foundation to your skin tone
- Skin tint vs foundation — which one are you?
- Foundation for oily skin — the four formats
- The buffing technique — and when to use it
- Coverage that doesn't look like coverage
- Undertone: warm, cool, neutral — the honest test
- Dewy vs matte: choosing a finish
- Why your foundation oxidises — and what to do
- Brush vs sponge vs fingers — what each does to the finish
- Primer: when it helps, when it doesn't